The Loblaw Companies of Brampton, Ontario, said it will open almost 700 dedicated Joe Fresh shops within newly renovated jcpenney stores across the United States. Rolling out in April 2013, the shops — designed by the Joe Fresh team — will range from approximately 1,000-2,500 square feet and debut with women’s apparel. At the same time, Joe Fresh products also will be available at jcp.com.

Loblaw noted that the partnership will provide its Joe Fresh brand — Canada’s largest apparel brand — with significant expanded U.S. national brand exposure, reaching millions of new customers and complementing the well-received standalone stores in the New York area.

“We are so excited to announce the Joe Fresh brand as jcpenney’s newest shop partner,” said Ron Johnson, CEO of jcpenney. “Starting next spring, jcp will bring the brand’s accessible, affordable and of-the-moment styles to customers across the United States. Displayed in its own unique and engaging environment, the Joe Fresh shops will be an important part of jcpenney’s repositioning to a completely re-imagined department store.”

All of the locations will open with Joe Fresh Spring 2013 merchandise in colorful, modern style — including dresses, t-shirts, denim and silk blouses, Loblaw said. The Joe Fresh shops will have the same clean, simple design consistent with existing Joe Fresh standalone locations, including the brand’s signature orange logo and colorful campaign imagery.