Distinctively "Texas"
From value-tier options to gourmet offerings, store brand products with a local flavor help H-E-B gain and keep the loyalty of all types of shoppers in the Lone Star State.
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Do Your Products Speak to Hispanics?
Retailers that take the time to understand the growing U.S. Hispanic population will have an advantage within the store brand arena.
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Make a Real Difference
Before "going green" on the store brand side, retailers need to understand which efforts truly count – and how to communicate those efforts to shoppers.
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In our second annual retailer-supplier roundtable — held Nov. 11 in conjunction with the New York-based Private Label Manufacturer's Association's 2012 Private Label Trade Show in Rosemont, Ill. — participants discussed how differentiated store brands and store brand marketing efforts can strengthen consumers' loyalty to a particular retailer. Read our story covering the discussion by clicking here.
Participants included:
Wesley Bean, vice president, own brands for BI-LO, Jacksonville, Fla.
Melissa Billman, director of private label development, Kum & Go, West Des Moines, Iowa
Mark Coleman, vice president, retail division for Catania Spagna Corp., Ayer, Mass.
Paul DaRe, vice president, sales and marketing, Furlani’s Food Corp., Mississauga, Ontario
Kim Hannaford,director of marketing, Morgan Foods, Austin, Ind.
Maryann Herskowitz, director of private brand strategy and execution, Family Dollar, Charlotte, N.C.
Dave Jentgen, business development manager, Mariani Packing Co., Vacaville, Calif.
Cristina Leon-Rivero, vice president, marketing and human resources, Navarro Discount Pharmacy, Miami
Lori Levy, director of trade and product development, Fairway Market, New York
Joe McKie, vice president, private brands, Food Marketing Institute, Arlington, Va.
Bobby Ray, vice president of retail and private brands, Select Store Brands, Ontario, Calif.
Amy Stone, vice president of strategy and marketing, Save-A-Lot, St. Louis
Regina Tator, director of private brands, Weis Markets, Sunbury, Pa.
clockwise, from top: Lori Levy, Fairway Market; Paul DaRe, Furlani's; Maryann Herkowitz, Family Dollar; Kim Hannaford, Morgan Foods; Joe McKie, Food Marketing Institute; and Regina Tator, Weis Markets
Clockwise, from top: Dave Jentgen, Mariani Packing Co.; Mark Coleman, Catania Spagna; and Wesley Bean, BI-LO
Clockwise, from top: Bobby Ray, Select Store Brands; Amy Stone, Save-A-Lot; and Dave Jentgen, Mariani Packing Co.
Clockwise, from top: Steve Lichtenstein, Private Label ⇨ Store Brands; Kathie Canning, Private Label ⇨ Store Brands; and Lori Levy, Fairway Market
Clockwise, from top: Mark Coleman, Catania Spagna; Wesley Bean, BI-LO; and Cristina Leon-Rivero, Navarro Discount Pharmacy
Clockwise, from top: Lori Levy, Fairway Market; Paul DaRe, Furlani's; Maryann Herskowitz, Family Dollar; Kim Hannaford, Morgan Foods; Joe McKie, Food Marketing Institute; and Regina Tator, Weis Markets
Clockwise, from top: Regina Tator, Weis Markets; Joe McKie, Food Marketing Institute; Kim Hannaford, Morgan Foods; Maryann Herskowitz, Family Dollar; and Paul DaRe, Furlani's
Clockwise, from top: Wesley Bean, BI-LO; Cristina Leon-Rivero, Navarro Discount Pharmacy; Melissa Billman, Kum & Go; and Steve Lichtenstein, Private Label ⇨ Store Brands
Clockwise, from top: Regina Tator, Weis Markets; Joe McKie, Food Marketing Institute; Kim Hannaford, Morgan Foods; and Maryann Herskowitz, Family Dollar
l to r: Regina Tator, Weis Markets, and Bobby Ray, Select Store Brands
Clockwise, from top: Joe McKie, Food Marketing Institute; Kim Hannaford, Morgan Foods; Maryann Herskowitz, Family Dollar; and Paul DaRe, Furlani's
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New Product Spotlight
Bascom
Bascom is one of the largest Private Label maple syrup and sugar suppliers in the United States.