Camp Hill, Pa.-based Rite Aid introduced an exclusive line of Forever Fit home fitness products from fitness expert Denise Austin. The 33-product line, available nationwide at the chain, represents an entirely new approach to fitness that focuses on maintaining and improving one’s health and wellness to accomplish life’s daily activities, the company said. 

Austin designed Forever Fit to address the everyday health and fitness needs of people who are seeking a way to work out at home. The line embodies the “active aging” approach to fitness and is designed to help reduce the risk of osteoporosis, muscle strain and joint stiffness while increasing balance, flexibility and cardiovascular health, according to Rite Aid. 

“Forever Fit is not about exhausting yourself in the pursuit of bulging biceps," said Denise Austin. “It’s a simple, easy and safe way to help reduce our little life pains, while promoting weight loss, improving cardiovascular fitness and enhancing your overall health and well-being.”

 All products in the line are categorized into one of four categories, based on the associated health benefit:  balance and flexibility; heart health; fitness and support; and toning and strength, Rite Aid said. The line includes unique items such as a balance board and deluxe walking kit, wrist weights with thumb loops, dumbbells and Pilates stretch bands. Each product comes with Austin’s recommended workouts created. Items range in price from $3.99 to $29.99.