Sam’s Club, Bentonville, Ark., announced the debut of the Simply Right line of “quality and affordable” vitamins and supplements. Simply Right  vitamins and supplements replace the Sam’s Club Member’s Mark store brand line and are part of the new overall Simply Right brand, which is “dedicated to providing healthful, gentle and safe personal care products for the entire family.”

The vitamins boast refined packaging, Sam’s Club said, and are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills. Hightlights from the new line, available exclusively in Sam’s Club locations nationwide and at SamsClub.com, include:

• Simply Right Triple Strength Fish Oil (1400mg; 150-count.). Sourced from Peru, the fish oil supplement is rich in omega-3 fatty acids, which may reduce the risk of coronary heart disease, and is made with EnteriCare, an all natural patent-pending technology for controlling fishy burps.
• Simply Right Co Q-10 softgels (100mg; 180-count). This supplement supports healthy heart function in a new 25 percent smaller softgel.
• Simply Right Glucosamine HCl (1500mg; 240-count). This product supports joint comfort and mobility in a new 30 percent smaller, easy-to-swallow pill.
• Simply Right Vitamin D3 (2000IU; 400-count). This product supports bone health and promotes calcium absorption and colon health.

To increase awareness and reduce widespread uncertainty about the healthy benefits of a vitamin and supplement routine, Sam’s Club said it is enabling mobile phone users and Sam’s Club members to scan new QR codes on every bottle of Simply Right vitamins. The QR codes lead consumers to brief, informative videos by acclaimed Naturopathic Physician Dr. Andrew Myers.

In addition, Sam’s Club hosted a Twitter Q&A with Dr. Andrew Myers, Health is Wealth author and nationally acclaimed naturopath, on Wednesday, Jan. 25 to allow followers to learn more about implementing vitamins and supplements into a healthier lifestyle in 2012. Five twitter participants who tweeted with #simplesavings and @samsclub were to receive a Simply Right prize pack, the retailer said, including an array of healthful personal care products for every member of the family.

“We know many of our members have made a resolution to be healthier in the New Year, and in addition to a healthy diet and active lifestyle, members can rely on Simply Right vitamins to supplement the necessary nutrients needed for their overall health,” said Jill Turner-Mitchael, senior vice president of health and wellness for Sam’s Club. “Sam’s Club is pleased to provide our members with a broad range of high quality vitamins to meet each member’s needs at an extraordinary value, affordable for the whole family.”