Bentonville, Ark.-based Walmart, New York-based Maesa and actress Drew Barrymore announced the launch of Flower, an exclusive cosmetics line custom-formulated with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price. Manufactured in the United States and never tested on animals, the portfolio consists of more than 181 eye, face, lip and nail products ranging from $4.98 to $13.98, and will be available in more than 1,500 Walmart stores and on Walmart.com by the end of the month.

As an actress, a producer, a director and the co-creative director of her own Cover Girl campaign (from 2007 to 2012), Barrymore has a true passion for makeup. Flower encompasses Drew’s favorite cosmetics that she has used throughout her career, the team stated.

“Today, too many women overpay for quality makeup or make a[n] unnecessary extra trip to a department store to purchase their cosmetics,” said Carmen Bauza, vice president of beauty and personal care, Walmart U.S. “This partnership will save our customers time and money. Flower is the premium cosmetics line our customers have been asking for, and is the newest addition to Walmart’s broad assortment of beauty products that help women feel beautiful at a great value.”

Flower offers product formulations and packaging design that are on the same quality level as those of prestige brands, the team said. As an owner of the brand, Drew takes pride in promoting Flower, which, in turn, allows the company to put all of its money into the formulations and packaging, and not into advertising. The result: This saved revenue allows the manufacturer to spend two to three times more on formulation and packaging than the average mass-market brand, resulting in high-performing premium makeup of the highest quality at a price women can afford.