Weis Markets, Sunbury, Pa., said it launched its 10th round of price freezes, effective in all 163 store locations. The retailer reduced prices on more than 2,000 store brand and national brand products in the grocery, frozen, dairy, meat, health, beauty care and general merchandise categories; the prices will be frozen for 90 days.

“Weis Markets is committed to saving our customers money every time they visit one of our stores,” said Kurt Schertle, Weis Markets’ executive vice president, sales and merchandising. “With price inflation on food expected to continue in 2013, we hope to help mitigate the impact on our customers with our price freeze program, allowing our customers to enjoy long-term value on everyday items.”

Weis is identifying participating items through store signage and shelf tags, as well as in weekly circulars. Since it began its price freeze initiative in January 2009, customers have saved more than $40 million dollars, Weis noted.